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Multi award-winning ads team

Grow and Scale Your Business With Ads That Work

Trusted, transparent advertisers who've run 1000+ social media ad campaigns generating millions in revenue — doing all the work for you.

Satisfaction guaranteed — or your money back, no strings attached.

Paul de Zeeuw and Rachel Xavier, co-founders of The Social Tap
Eventex Awards Winner World's #1 events & experience marketing awards
As mentioned in & recognised by
HuffPost Eventex Awards Ads Summit 2026hosted by Paul de Zeeuw
We've run ads featuring Gabor Maté · Tony Robbins · Alex Hormozi · Alanis Morissette · Grant Cardone · Joe Dispenza · Marisa Peer · Vishen Lakhiani · Bessel van der Kolk · Stephen Porges · Jim Kwik · Peter Levine
The work

Campaigns we've run

Summits, conferences, courses and certifications for the world's leading experts in psychology, coaching and health.

Psychotherapy Networker Symposium 2025 campaign creative Brainathon campaign creative Biohacker Live World Summit campaign creative Premier Trauma Therapy Conference 2024 campaign creative Shadow Side of the Feminine Global Summit campaign creative The Neuroscience of Change coach training campaign creative
Track record

Ten years. One specialism. Real numbers.

1000+Social media ad campaigns run
100+Online conferences & summits
500,000+Sign-ups for a single summit — the largest in history
MillionsIn client revenue generated from ads
Our services

Everything handled, end to end

No expertise needed on your side, and no time investment. You approve the strategy — we build, launch, watch and scale it.

Facebook, Instagram, LinkedIn & Google Ads

Complete ads management handled for you. Sit back and watch your campaigns perform.

  • Account setup, monitoring & daily optimisation
  • Targeting and retargeting strategy
  • Ad copy and creative design
  • Scaling what works, killing what doesn't

Landing Pages & Summit Creation

Conversion-optimised pages with expert design, compelling copy and the backend automation wired in.

  • Landing pages built to convert, not just to look good
  • Complete summit creation — pages, ads, email sequences
  • Every technical piece a launch needs
  • Funnel and automation setup
Who we work with

We specialise in

We're not generalists. These are the offers we've run ads for, hundreds of times over.

Lead generation & email list building Workshops & webinars Courses & trainings Conferences & summits Low-ticket offers & funnels Educational events, online or in person CE-accredited programmes Personal & professional certifications Health & wellness retreats ICF-accredited trainings Memberships & community offers Mental-health paid programmes Validated products & services
Before the numbers

Hear it from nine of them

Not one happy client — nine, one after another, on what changed once the ads were running.

Molly & Ryan · Andy · Laura · Maanee · David · Heather · Jamir · Agi

Client results

Real campaigns. Real return.

A selection of recent client reports. Names are withheld and some figures are redacted for client privacy — the numbers themselves are untouched.

Music event

Facebook ads for a music event

66× ROI
Return on ad spend
Revenue
€64,260
Ad spend
€974
Cost per sale
$1.21

Before us, cost per purchase was $22 and the ads were unprofitable. We took it to $1.21 — over 1,000 tickets at $60 each.

Course

Facebook ads to sell an online course

9.32× ROI
Return on ad spend
Revenue
€60,570
Ad spend
€6,500
Courses sold
86 in one month

A free video mini-series lead magnet first, then retargeting into the paid course alongside a cold audience.

Webinar

Facebook ads to a webinar funnel for a coach

5× ROI
Return on ad spend
Webinar sign-ups
15,000
Cost per sign-up
Under $2
Revenue
$105,000
Mental health event

Online and offline conference

4.53× ROI
Return on ad spend
Revenue
$402,000
Ad spend
$88,900
Coaching

Selling courses in coaching & mental health

4.10× ROI
Return on ad spend
Revenue
€236,000
Ad spend
€57,620

Achieved in under a month from Facebook and Instagram ads.

Low-ticket offer

$49 low-ticket offer, front end and back

3.73× ROAS
Front end plus backend
Front-end revenue
$225,000
Backend revenue
$450,000
Ad spend
$181,000
Purchases
3,067 at $59.03

The front end nearly paid for the ads on its own. The back end is where the profit sat — which is the whole point of running a low-ticket offer.

Mental health summit

Ads for a mental health summit

3.32× ROI
Return on ad spend
Revenue
$523,244
Ad spend
$121,142
Membership

Monthly membership launch campaign

2.13× ROI
In one month
Revenue
$119,966
Ad spend
$56,407
Low-ticket offer

$11 low-ticket offer

1.70× ROAS
70.2% return on ad spend
Revenue
$8,197
Ad spend
$4,817
Average order value
$26.36
Cost per sale
$15.49

$3,380 returned before fees and costs. An $11 entry point that more than covered its own advertising and put buyers on the list.

Online conference

Facebook ads for an online conference

45,963sign-ups
Cold traffic only
Cost per sign-up
$0.61
Revenue
$140,000 in one month
Ad spend
$25,000
Shares
4,000

39,000+ people added to their email list, 10k+ in the conference Facebook group, and a recordings product they still sell today.

Summit

Women's empowerment summit

26,054leads
From Facebook & Instagram
Cost per lead
$0.90 USD
Summit

Mental health summit sign-up campaign

$0.39per sign-up
Cost per acquisition
Sign-ups from ads
15,601

For context, a typical cost per email on Facebook is around $5.

Summit

15,000+ sign-ups plus ebook downloads

$1.17per sign-up
Cost per acquisition
Sign-ups
15,000+
Ebook downloads
4,286 at $1.21–$1.50
Shares
436

Figures exclude the reach from shares and word of mouth generated by the campaign.

Local business

Facebook ads for a local business

68× ROI
On lifetime client value
Lifetime revenue
$44,800
Ad spend
€660
Cost per lead
$3

220 leads in the first two weeks. Each client was worth around $700.

Launch

Course launch for coaches & aspiring coaches

16.04× ROI
Return on ad spend
Revenue
$1,257,000
Ad spend
$73,751

We built the email list ahead of this launch; the client also brought an existing list.

Ecommerce

Ecommerce fashion store

6.98× ROI
Return on ad spend
Revenue
£281,341
Ad spend
£40,286
Course

Lead magnet to course launch

5.4× ROI
Return on ad spend
Revenue
€60,000 in one week
Ad spend
€11,045
Courses sold
120 at €500

Mini-course and cheat-sheet funnel into a nurturing Facebook group, then retargeted with testimonials for the pre-launch.

Book event

Exclusive book-writing event

4.22× ROI
Return on ad spend
Revenue
£61,500
Ad spend
£14,592
Sign-ups
500 at $3 each
Coaching course

Facebook ads for a coaching course

3.78× ROI
Return on ad spend
Revenue
$107,100
Ad spend
$28,334
Summit

90,000 sign-ups direct from Facebook ads

2.28× ROI
From Facebook alone
Sign-ups
90,000
Revenue from FB
~£151,000
Ad spend
£66,251
Total event revenue
£781,000

Achieved in 1.5 months. The email list keeps earning long after the event.

Summit

Free summit list build

26,000sign-ups
Email list built from ads

A free summit run purely to build the list — and it's still paying for itself, selling their courses years later.

Summit

14,000 sign-ups for a conference

$0.66per sign-up
Cost per acquisition
Sign-ups
14,000
Ad spend
$9,214
Conference revenue
$98,000
Profit
$17,800
Summit

16,000 sign-ups, $8.66 average value per email

$0.84per sign-up
Cost per acquisition
Sign-ups from ads
14,431
Ad spend
$13,590
Conference revenue
$138,622
Summit

11,874+ sign-ups from Facebook

€1.10per email
Cost per acquisition
Ad spend
€13,165

Some figures are blurred or blacked out in our original reports and we never publish client names — that's their privacy, not our reluctance. Happy to walk you through any of these live on a call.

Testimonials

What our clients say

Paul and Rachel are ad wizards! Not only are they relentless in their pursuit of results, but they're always open to learn and evolve, which is crucial in an ever-changing digital landscape. They're a real pleasure to work with and I'd recommend them to anyone in a heartbeat.

Cain Lewis
Cain LewisClient

I've spent nearly 3 months to find a great Facebook advertising and marketing company until I came across Rachel and Paul from Social Tap. They have helped a lot with the funnel preparations, are very responsive and we've gotten thousands of leads for between $1–2 per lead. I've been working with them for 4 years and I enjoy working with them.

Agi Szelestey
Agi Szelestey4 years as a client

Paul has always been kind and very patient with me, showing me what to do rather than making me dependent. He worked with me as a mentor, giving me guidance and the confidence I needed to make decisions. Today I can create a new campaign in minutes. A Facebook Ads PRO — I super recommend Paul.

Danielle Fluntie
Danielle FluntieCasaseven

I'm SUPER SUPER happy with the results you guys have been giving us here in the last 6 months or so, I couldn't ask for anything better. Literally the time you hit go on the campaign, the leads were coming straight in… it was crazy.

David Huffman
David HuffmanClient

Straight from the inbox

Unedited reviews and messages from clients.

Laura Elise HanlonFacebook review
Justin GiddingsClient message
Lucy BarfootClient message
Upwork review5.0 rating
100% satisfaction guaranteed
Our guarantee

Results, or your money back

If you're not completely satisfied with our service after two weeks, we'll refund your entire investment. No strings attached.

We believe in our expertise and the power of our ad strategies — but business is about more than numbers. We don't want to take your money if the ads aren't working, because we value your trust and a long-term partnership above all. We're one of the only ad agencies that offers this.

Your complimentary strategy call

What actually happens on the call

No pitch deck, no pressure. Just a straight conversation about where your business is and what the ads would need to do.

Paul de Zeeuw and Rachel Xavier
  1. Your goalsWe'll discuss where your business is now and where you want it to be, then map out exactly what's needed to get you there.
  2. Strategic foundationWe'll outline a marketing strategy designed to hit your targets while freeing up your time to focus on what matters most.
  3. Profitability planningWe'll show you how to make sure the strategy generates real ROI, through both the ads and an optimised sales funnel.
  4. Free ad account auditIf you're already running ads, we'll review your account and give you a detailed performance analysis with actionable recommendations.
About us

Meet the team

A small, senior team. The people you meet on the call are the people running your account.

Paul de Zeeuw

Paul de Zeeuw

Co-FounderStrategist & Senior Ads Manager

Host of Ads Summit 2026

Rachel Xavier

Rachel Xavier

Co-FounderAds Creation & Project Manager

Rose Le

Rose Le

Director of Partnerships& Ads Manager

Moniek van de Peut

Moniek van de Peut

Performance Marketer 

Renzone Caaya

Renzone Caaya

Business Development 

Kerry Needs

Kerry Needs

Copy & Content Writer 

Let's talk

Find out what your ads should be doing

Book a free strategy call. We'll map out the plan, and if we're currently running ads for you elsewhere, we'll audit that account too — no charge either way.

No obligation Free ad account audit Money-back guarantee