Eventex AwardsAds Summit 2026hosted by Paul de Zeeuw
We've run ads featuring Gabor Maté · Tony Robbins · Alex Hormozi · Alanis Morissette · Grant Cardone · Joe Dispenza · Marisa Peer · Vishen Lakhiani · Bessel van der Kolk · Stephen Porges · Jim Kwik · Peter Levine
The work
Campaigns we've run
Summits, conferences, courses and certifications for the world's leading experts in psychology, coaching and health.
Track record
Ten years. One specialism. Real numbers.
1000+Social media ad campaigns run
100+Online conferences & summits
500,000+Sign-ups for a single summit — the largest in history
MillionsIn client revenue generated from ads
Our services
Everything handled, end to end
No expertise needed on your side, and no time investment. You approve the strategy — we build, launch, watch and scale it.
Facebook, Instagram, LinkedIn & Google Ads
Complete ads management handled for you. Sit back and watch your campaigns perform.
Account setup, monitoring & daily optimisation
Targeting and retargeting strategy
Ad copy and creative design
Scaling what works, killing what doesn't
Landing Pages & Summit Creation
Conversion-optimised pages with expert design, compelling copy and the backend automation wired in.
Landing pages built to convert, not just to look good
We're not generalists. These are the offers we've run ads for, hundreds of times over.
Lead generation & email list buildingWorkshops & webinarsCourses & trainingsConferences & summitsLow-ticket offers & funnelsEducational events, online or in personCE-accredited programmesPersonal & professional certificationsHealth & wellness retreatsICF-accredited trainingsMemberships & community offersMental-health paid programmesValidated products & services
Client results
Real campaigns. Real return.
A selection of recent client reports. Names are withheld and some figures are redacted for client privacy — the numbers themselves are untouched.
Music event
Facebook ads for a music event
66× ROI
Return on ad spend
Revenue
€64,260
Ad spend
€974
Cost per sale
$1.21
Before us, cost per purchase was $22 and the ads were unprofitable. We took it to $1.21 — over 1,000 tickets at $60 each.
Course
Facebook ads to sell an online course
9.32× ROI
Return on ad spend
Revenue
€60,570
Ad spend
€6,500
Courses sold
86 in one month
A free video mini-series lead magnet first, then retargeting into the paid course alongside a cold audience.
Webinar
Facebook ads to a webinar funnel for a coach
5× ROI
Return on ad spend
Webinar sign-ups
15,000
Cost per sign-up
Under $2
Revenue
$105,000
Mental health event
Online and offline conference
4.53× ROI
Return on ad spend
Revenue
$402,000
Ad spend
$88,900
Coaching
Selling courses in coaching & mental health
4.10× ROI
Return on ad spend
Revenue
€236,000
Ad spend
€57,620
Achieved in under a month from Facebook and Instagram ads.
Low-ticket offer
$49 low-ticket offer, front end and back
3.73× ROAS
Front end plus backend
Front-end revenue
$225,000
Backend revenue
$450,000
Ad spend
$181,000
Purchases
3,067 at $59.03
The front end nearly paid for the ads on its own. The back end is where the profit sat — which is the whole point of running a low-ticket offer.
Mental health summit
Ads for a mental health summit
3.32× ROI
Return on ad spend
Revenue
$523,244
Ad spend
$121,142
Membership
Monthly membership launch campaign
2.13× ROI
In one month
Revenue
$119,966
Ad spend
$56,407
Low-ticket offer
$11 low-ticket offer
1.70× ROAS
70.2% return on ad spend
Revenue
$8,197
Ad spend
$4,817
Average order value
$26.36
Cost per sale
$15.49
$3,380 returned before fees and costs. An $11 entry point that more than covered its own advertising and put buyers on the list.
Online conference
Facebook ads for an online conference
45,963sign-ups
Cold traffic only
Cost per sign-up
$0.61
Revenue
$140,000 in one month
Ad spend
$25,000
Shares
4,000
39,000+ people added to their email list, 10k+ in the conference Facebook group, and a recordings product they still sell today.
Summit
Women's empowerment summit
26,054leads
From Facebook & Instagram
Cost per lead
$0.90 USD
Summit
Mental health summit sign-up campaign
$0.39per sign-up
Cost per acquisition
Sign-ups from ads
15,601
For context, a typical cost per email on Facebook is around $5.
Summit
15,000+ sign-ups plus ebook downloads
$1.17per sign-up
Cost per acquisition
Sign-ups
15,000+
Ebook downloads
4,286 at $1.21–$1.50
Shares
436
Figures exclude the reach from shares and word of mouth generated by the campaign.
Local business
Facebook ads for a local business
68× ROI
On lifetime client value
Lifetime revenue
$44,800
Ad spend
€660
Cost per lead
$3
220 leads in the first two weeks. Each client was worth around $700.
Launch
Course launch for coaches & aspiring coaches
16.04× ROI
Return on ad spend
Revenue
$1,257,000
Ad spend
$73,751
We built the email list ahead of this launch; the client also brought an existing list.
Ecommerce
Ecommerce fashion store
6.98× ROI
Return on ad spend
Revenue
£281,341
Ad spend
£40,286
Course
Lead magnet to course launch
5.4× ROI
Return on ad spend
Revenue
€60,000 in one week
Ad spend
€11,045
Courses sold
120 at €500
Mini-course and cheat-sheet funnel into a nurturing Facebook group, then retargeted with testimonials for the pre-launch.
Book event
Exclusive book-writing event
4.22× ROI
Return on ad spend
Revenue
£61,500
Ad spend
£14,592
Sign-ups
500 at $3 each
Coaching course
Facebook ads for a coaching course
3.78× ROI
Return on ad spend
Revenue
$107,100
Ad spend
$28,334
Summit
90,000 sign-ups direct from Facebook ads
2.28× ROI
From Facebook alone
Sign-ups
90,000
Revenue from FB
~£151,000
Ad spend
£66,251
Total event revenue
£781,000
Achieved in 1.5 months. The email list keeps earning long after the event.
Summit
Free summit list build
26,000sign-ups
Email list built from ads
A free summit run purely to build the list — and it's still paying for itself, selling their courses years later.
Summit
14,000 sign-ups for a conference
$0.66per sign-up
Cost per acquisition
Sign-ups
14,000
Ad spend
$9,214
Conference revenue
$98,000
Profit
$17,800
Summit
16,000 sign-ups, $8.66 average value per email
$0.84per sign-up
Cost per acquisition
Sign-ups from ads
14,431
Ad spend
$13,590
Conference revenue
$138,622
Summit
11,874+ sign-ups from Facebook
€1.10per email
Cost per acquisition
Ad spend
€13,165
Some figures are blurred or blacked out in our original reports and we never publish client names — that's their privacy, not our reluctance. Happy to walk you through any of these live on a call.
The one we're proudest of
The largest online conference in history
The Embodiment Conference, 2020. Half a million sign-ups at $1.60 each, and $1.8 million in revenue — a scale nobody in the space had reached before, and a list the organisers are still earning from.
Molly & Ryan, Andy, Laura, Maanee, David, Heather, Jamir, Agi and more — on what changed once the ads were running.
“
Paul and Rachel are ad wizards! Not only are they relentless in their pursuit of results, but they're always open to learn and evolve, which is crucial in an ever-changing digital landscape. They're a real pleasure to work with and I'd recommend them to anyone in a heartbeat.
Cain LewisClient
“
I've spent nearly 3 months to find a great Facebook advertising and marketing company until I came across Rachel and Paul from Social Tap. They have helped a lot with the funnel preparations, are very responsive and we've gotten thousands of leads for between $1–2 per lead. I've been working with them for 4 years and I enjoy working with them.
Agi Szelestey4 years as a client
“
Paul has always been kind and very patient with me, showing me what to do rather than making me dependent. He worked with me as a mentor, giving me guidance and the confidence I needed to make decisions. Today I can create a new campaign in minutes. A Facebook Ads PRO — I super recommend Paul.
Danielle FluntieCasaseven
“
I'm SUPER SUPER happy with the results you guys have been giving us here in the last 6 months or so, I couldn't ask for anything better. Literally the time you hit go on the campaign, the leads were coming straight in… it was crazy.
David HuffmanClient
Straight from the inbox
Unedited reviews and messages from clients.
Laura Elise HanlonFacebook reviewJustin GiddingsClient messageLucy BarfootClient messageUpwork review5.0 rating
Our guarantee
Results, or your money back
If you're not completely satisfied with our service after two weeks, we'll refund your entire investment. No strings attached.
We believe in our expertise and the power of our ad strategies — but business is about more than numbers. We don't want to take your money if the ads aren't working, because we value your trust and a long-term partnership above all. We're one of the only ad agencies that offers this.
Your complimentary strategy call
What actually happens on the call
No pitch deck, no pressure. Just a straight conversation about where your business is and what the ads would need to do.
Your goalsWe'll discuss where your business is now and where you want it to be, then map out exactly what's needed to get you there.
Strategic foundationWe'll outline a marketing strategy designed to hit your targets while freeing up your time to focus on what matters most.
Profitability planningWe'll show you how to make sure the strategy generates real ROI, through both the ads and an optimised sales funnel.
Free ad account auditIf you're already running ads, we'll review your account and give you a detailed performance analysis with actionable recommendations.
About us
Meet the team
A small, senior team. The people you meet on the call are the people running your account.
Paul de Zeeuw
Co-FounderStrategist & Senior Ads Manager
Host of Ads Summit 2026
Rachel Xavier
Co-FounderAds Creation & Project Manager
Rose Le
Director of Partnerships& Ads Manager
Moniek van de Peut
Performance Marketer
Renzone Caaya
Business Development
Kerry Needs
Copy & Content Writer
Let's talk
Find out what your ads should be doing
Book a free strategy call. We'll map out the plan, and if we're currently running ads for you elsewhere, we'll audit that account too — no charge either way.